Organizers say it's a joyful reprieve for many families.
"It's absolutely terrific because our families who sacrifice so much, widows and children, come to this event every year, and get a chance to do some Christmas shopping while the store is still closed," said Fire Commissioner Nicholas Scoppetta. "The kids get a chance to meet Santa Claus."
"It means a lot, it gives back to the kids, and all the kids from all the widows, they join together and have a ball," said a participant. "They all come in and celebrate the one day we have together, and we make friends we see on this one day."
Families went home with donated toys, games, and food.